Dr. Jose Buenrostro went on a Spanish language radio show in Turlock, California, and the clinic phone started ringing 10 to 12 times a day. Buen Vita Health is now near 800 members. Before the clinic he farmed 20 acres of almonds and built a wedding venue, and his old employer threatened to sue him for leaving 90 days early.

About 50 people pre-enrolled at Nspire Primary Care and roughly 10 actually joined. Dr. Jade Norris opened in Las Vegas weeks after having her second daughter, rents a single room inside another provider's wellness center where patients flip a light switch instead of talking to a receptionist, and still works urgent care two days a week so the practice never has to grow under pressure.

Rent at Mid-South DPC is 800 dollars a month for 1,250 square feet that used to be a donut drive through, then a tanning salon, then a children's boutique. Dr. Ashlee Hendry's husband did the build out in the evenings while she worked out her 30 day notice. She passed 200 patients four months after opening, and every piece of art on the walls is hers.