Ever been bounced between offices just to get a referral? There's a name for the alternative: direct primary care. A PA-turned-physician explains what DPC really is, why it isn't concierge medicine, and how he built a full practice near Palm Springs with zero marketing.

Dr. April Soto left corporate medicine to build an integrative Direct Primary Care practice with ketamine-assisted therapy, MCAS care, and firm boundaries.

Dr. Neeti Kapur opened her DPC practice with telemedicine while she searched for clinic space. Here is how she did it, step by step, plus the full episode.