BONUS EPISODE: Building Your Brand w/ Dr. Aleea Gupta of Family First DPC & Alex Torres of Care ID

DPC Branding & Marketing

Dr. Gupta and Alex Torres
Building Your Brand - A Bonus Episode

This BONUS episode features Dr. Aleea Gupta of Family First DPC and Alexa Torres of Care ID! They talk about all things branding and marketing in DPC!

As two individuals who have worked together to create a cohesive brand for Dr. Gupta's clinic, Dr. Gupta and Alex share about their collaboration and have tips on marketing to your local community, social media and designing with a purpose.

This recording was done as part of the My DPC Story Fireside Chat series. You can watch more Fireside chats HERE.

Whether you are planning, already in DPC or looking to rebrand, this is a great episode to listen to!


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Dr. Aleea Gupta can he found HERE

Alexa Torres can be found HERE



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Hi guys. Welcome. We are joined by Dr. Aliyah Gupta of family, first DPC, as well as Alexa, Torres of care identity. And so I'm going to hand it over to Dr. Gupta first to introduce herself and share with us a little bit about her branding journey so far.

Thank you so much, Mary Elle for having us on here. I love your podcast and just been working my way through all the episodes so happy to be here and so happy to have worked with Alex, I have to call her Alex because I knew her as Alex in the beginning. So they, Alex to me. And so I um, opened my DPC in 2018 in June 1st, 2018 to be exact.

It was a very fast decision. Basically. I had to leave my urgent care job in January when they stopped paying me. And as I looked around for other things to do, like most of us, I found my way to the DPC model and just fell in love with it. I knew I was going to be starting from scratch with literally one patient.

And I also knew I was going to be in an area where I hadn't worked before I had no patient base to draw from, and it was just going to be from the ground up. And then of course, in all of my prior jobs, I never had to think about marketing. I had worked for an HMO. I had worked for the urgent care.

I'd done some academic work in between there. And basically I just signed up, signed the contract and got patients. So I never had to think of. What is a brand, how to get patients, how none of it. But of course, when you're opening any type of solo practice you have to start learning that. I also didn't know that DPCs are small businesses and that all small businesses have to market.

And so entering this whole space was exciting, but challenging because it was definitely uncharted territory for me. And so the first thing I knew is I would meet a logo and I would need a website. So I started fooling around with the logo online myself, and I had some ideas of what I wanted.

I was looking for something that combined kind of old world and new world. So I wanted the which is the snake figure. And then I wanted the traditional cross. That's like the red cross on top of it. And so in DPC, when you start out, you try doing all these things yourself and quickly, I discovered this is very challenging.

So I knew I was gonna need help with that. And then in terms of marketing, I thought, everybody goes to Google. Now everybody goes online. Your website, I think, should be a place that you invest time and money. And I knew there was no way on God's earth. I could build it myself. So I started looking around for other websites that I liked within the DPC space.

And so kissy Blackwell, who has clarity direct, and the Atlanta mutt, who was in Michigan, both had great websites. So I looked at them and I called both of them up and said, Hey, who did your website? And he said, oh, it was my cousin, our. So I said, okay, fantastic. I love your website. Let me reach out to Alex.

And that's how we started our journey, Wonderful. And I think that one of the biggest benefits of having both of you here today is that we're hearing about branding from both sides, from the physician side, as well as the person who is doing in developing the branding. Alex, we'll turn it over to you in terms of what Aliyah shared and where she was coming from. I'd love if you could also touch on not only who you are, who your, what your company is, but also where do doctors usually find you at the same point Aliyah, was that when she found you or what are the, all of the use cases that you found when people contact you and Carrie identity?

Amazon did such a great job. Marketing Alexa, which my family does call me where Hispanics I am bilingual. So from there, that's where I just pulled Alexa from, but my whole life I've bombed by Alex. With that being said, I started branding over 10 years ago, just general branding, all types of companies.

And then when Casey came to me in 2016, she had a shared the whole entire DPC model with me. And at the time I branded her just like I would brand any other company that had branded five years prior to her coming along. I except I didn't really realize how many doctors were going to like her site and call me.

So that'll answer your first question where the doctor's finding me through and the DPC community through PC's website and they've seen her work or some of the doctors through referrals, word of mouth. Maybe someone told them in the community about me. And that's where I bought a lot more traffic without being said, I never marketed myself.

Honestly, I really didn't feel like I needed to for years because people hired me for my design in my work. And I have a degree in interior design, believe it or not. But I graduated during the recession in 2009 and I didn't want to lose my skills. So that's when I created a brand for myself, not realizing people were going to start asking me to create their brand.

And that's how I even got into branding in the first place was because people really liked what I did and they wanted to hire me to create their brains as well. So I've been doing this probably like 12 years now, roughly if I'm exact. And then as far as. Just general. I now am in trying to create more resources for the community.

I started honing in more, just in DPC. I feel like there's such a need. And I do agree with Elio. And she says that a lot of people, especially any type of business, everyone wants to try and do it themselves to save money. But in the end, sometimes you end up spending more money, trying to do all these things at different times.

And so throughout just my years of branding in general, I have four core things that we'll get into later, but four core things that you need to kind of at least get started. And then of course you can pay for extra things as you need to later on. But with that being said, there's always four core things that you want to get started.

And then I created a package to make it, to give people quality, but also make it in my opinion, something that is affordable especially because I love branding. Loved startups. I feel everyone should be a business owner, but that's just me. So I just don't really have a passion to help people and get them established.

That's wonderful. With you specializing in branding and marketing and then collaborating in the DPC ecosystem, I think that is so invaluable, so I think that's actually a great point, a great place to start off with. Before we take questions from the audience Alex, can you start with those four core things that people should be aware of or focusing on as they're developing their brains? So the main four things I'll get straight into just the list, but your logo, obviously your identity, the what people are going to know you as in your community and then copywriting something people don't often think about, but the actual words you need on your page for your website in the past, people used to just provide it to me. And then sometimes people were like I don't know what to write.

I don't know what I'm putting. Sometimes it was very technical, especially working with more analytical minds like doctors. Sometimes you don't know how to sell what you're trying to do to your audience. So that's something we ended up incorporating over the last few years was the copywriting aspect and taking care of that for the doctor or just for the person that's branding.

And then obviously your website, because you want them to be able to know what you offer, whether services, prices, who are you. So they can start building some kind of trust because let's be honest, everyone's on their phone these days, whether it's on social media, then they go to your website to learn about you.