MEET THE TEAM
Maryal Concepcion -
Host and Founder
My name is Maryal Concepcion, MD FAAFP (She/Her) and I am a full scope board-certified family medicine physician in Arnold, California. I live amongst the evergreen trees in the Stanislaus National Forest with my husband (also a family physician), two sons, and our dog Ellie.
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I believe that things happen for a reason and that was so true the day first learned about DPC.
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Previously an employed physician, I handed in my 60 day notice in early July 2021 and will NEVER go back to fee for service insurance-driven "healthcare." I am now the CEO/Boss Lady at Big Trees MD, a DPC in Calaveras County, CA.
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Having attended the multiple DPC Summits, I missed dearly the networking that we were all able to take part in pre-pandemic. This was one of the driving factors behind starting the podcast.
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I hope that by interviewing different people at all sorts of stages of Direct Primary Care and Direct Care that everyone can "meet" new people and feel the connection to the future of patient care: Direct Primary Care.
In 2026 I was elected as the Chair of the American Academy of Family Practice Direct Primary Care Member Interest Group.
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When not interviewing fellow physicians, you can find me spreading the word about DPC as a nationally featured speaker, consultant, or building lego creations with the boys at home.
Nathalia Hyland -
Chief of Marketing & Strategy
Hi! I’m Nathalia Hyland, a social media strategist and marketing consultant with 15+ years in healthcare marketing and content creation. Originally from Brazil and trained as an orthodontist, I understand the unique challenges medical professionals face in promoting their practices. I went on and earned my Masters in Healthcare Communication from Boston University.
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I help doctors, specialists, and healthcare organizations grow their online presence with organic, personalized marketing that builds trust—not just ads or gimmicks. Whether you're in Direct Primary Care (DPC) or another medical field, I take the stress out of social media marketing so you can focus on patient care.
Beyond marketing, you’ll find me exploring new places, drinking too much coffee, or spending time with family.
Kiera Hanselman -
Chief Growth Officer
Kiera Hanselman is the growth brains behind My DPC Story and the person who turns "what if" into "here's how." With a background in healthcare innovation, employee benefits, and building high-performing sales teams, she's spent her career figuring out how to make complex healthcare models actually work in the real world. CEBS-certified through Wharton and IFEBP, and named one of Employee Benefit Advisor Magazine's Top 50 Women in Benefits Advising, Kiera knows her stuff to say the least. What really sets her apart is her ability to take big ideas and make them actionable.
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As Chief of Growth for My DPC Story, Kiera's the one connecting the dots between vision and execution. She works with founders, executives, and partners to clarify what they're building, sharpen how they talk about it, and create systems that actually scale. Whether it's streamlining operations, aligning messaging with mission, or helping teams make faster, smarter decisions, Kiera's all about cutting through the noise and building something sustainable. She's a strategist and a storyteller and someone who knows that growing with purpose means staying clear, staying aligned, and keeping the impact front and center. If there's a path forward, Kiera's already mapped it out.
Alexandra Gobble -
Chief Organizational Officer
Alexandra Gobble serves as Chief Organizational Officer for DPC Story Podcast, where she has been the backbone of operational excellence for over two years. Drawing from her extensive experience as an executive assistant to multiple physicians and her background in childcare management, Alexandra brings a unique blend of adaptability, precision, and people-first leadership to the team.
She has been instrumental in managing the DPC Directory, the podcast's comprehensive community resource, ensuring it remains organized and accessible. Known for her attentive listening skills and willingness to offer candid insights, Alexandra fearlessly tackles any organizational challenge thrown her way, keeping the CEO, Chief Growth Officer, and Chief of Marketing and Strategy aligned and moving forward with clarity and purpose.