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Writer's pictureMaryal Concepcion

Autonomy, Freedom & Empowerment: Dr. Rebekah Bernard Shares Her Direct Primary Care Story

Updated: Jul 19

DPC Doctor


Dr. Bernard in a white coat
Dr. Rebekah Bernard

In the latest episode of the "My DPC Story" Podcast, Dr. Rebekah Bernard and Dr. Maryal Concepcion dive into a compelling conversation about the hurdles in traditional healthcare and the transformative potential of Direct Primary Care (DPC). This episode is a revealing look at how Dr. Bernard swapped frustrations and limitations for autonomy and fulfillment, ultimately revolutionizing her approach to patient care.


The Struggle for Quality and Access

Dr. Rebekah Bernard opens up about the personal struggle that motivated many of her professional decisions—the challenge of finding quality healthcare for her mother. This firsthand experience amplified her awareness of a pervasive issue: balancing accessible and high-quality care. Dr. Maryal Concepcion shares similar frustrations, recounting the detrimental impact of corporate shifts on patient care, which sparked her disillusionment with the current system.

Breaking Free from Traditional Models

Initially, Dr. Bernard dedicated her career to serving underserved populations in Immokalee, Florida. Her transition to a for-profit hospital system did little to alleviate her frustrations; instead, she encountered similar obstacles, including lack of autonomy and challenging management decisions. Discontent built up, eventually leading her to an urgent care facility that also fell short—here, insufficient health insurance for employees and financial strains stirred her to speak out. Her advocacy led to her termination, but it sparked a pivotal change in her career trajectory.





Discovering Direct Primary Care

Inspired by Lee Gross's experiences with Direct Primary Care, Dr. Bernard swiftly shifted gears within three weeks of being fired. Her rapid and resilient response resulted in the inception of Gulf Coast Direct Primary Care. DPC’s membership-based model allows for personalized and lasting patient-doctor relationships, resonating deeply with Dr. Bernard’s vision for more compassionate, quality care. Remarkably, she attracted 100 patients within just a month and grew to 600 patients in about a year.


Building a Practice and Community Outreach

Launching her DPC practice came with its own set of challenges and creative solutions. With limited resources, Dr. Bernard strategically chose an affordable office location with essential facilities included. She sourced medical equipment through cost-effective means and prioritized hiring a supportive office manager. Community outreach, coupled with word-of-mouth referrals and effective social media advertising, played a crucial role in building her patient base.



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The Impact of DPC on Patient Care

One of the most compelling aspects of Dr. Bernard’s story is her emphasis on the unique advantages of DPC. Lower costs and improved accessibility make DPC an appealing option, especially in a state like Florida, which did not expand Medicaid. Small business owners and uninsured individuals find DPC a viable alternative to expensive traditional health insurance. Within her diverse patient population, Dr. Bernard identified recurring issues such as anxiety and successfully integrated an in-house psychologist to address mental health needs, enhancing overall patient well-being.


Advocating for Physician-Led Care

Both hosts discuss the broader implications of DPC for the medical profession. Dr. Bernard’s participation in the DPC Alliance board underscores her dedication to advocating for physician-led care and organized medicine. She stresses the importance of evidence-based practices and proper training for clinicians, expressing concerns about non-physicians opening DPC practices. These issues reflect larger conversations about quality and integrity in healthcare.



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Empowering Women in Medicine

The episode takes a poignant turn as Dr. Concepcion and Dr. Bernard acknowledge the unique challenges faced by women in medicine. From being heard and validated to pursuing leadership roles, they emphasize the importance of finding support and speaking one’s truth. Dr. Bernard’s journey showcases not only professional growth but also personal empowerment, advocating self-kindness, and highlighting the transformative potential of therapy.


Dr. Rebekah Bernard’s story is more than a narrative of professional change; it’s a testament to resilience, innovation, and the pursuit of quality healthcare. As she continues to advocate for DPC and physician wellness, her journey inspires both physicians and patients to seek and value compassionate, patient-centered care. This episode of My DPC Story Podcast serves as a beacon of hope and a call to action for a better, more empowering healthcare system.


Join the Conversation!

Listeners are invited to join the My DPC Story Patreon community and chat about your takeaways from the episode! This week's Patreon episode features Dr. Bernard sharing how she's saved 3 million dollars in retirement since starting her DPC. Hear this and even more exclusive content by joining our Patreon today! Subscribe to the podcast, and follow on social media. Dr. Bernard’s journey is a powerful reminder that transformative change in healthcare is not only possible but also profoundly rewarding for both doctors and patients alike.


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