Dr. Becky Lynn opened Evora Women's Health in February 2020, one month before the pandemic, and brought home nothing at all the first year. She priced the practice on the higher side, then gave one Tuesday a month away on a pay what you can basis so she would not have to abandon the patients who could not follow her.

In the same week, Dr. Delicia Haynes lost her biller to a hospital buyout and opened a letter cutting her reimbursement by 40 percent. She was eating ramen in her own clinic at 10pm. She talks about switching to Direct Primary Care while still depressed, taking the Beck Depression Inventory every Sunday, and sitting at her mother's hospital bedside for a year without her income changing.