Dr. Brian Ostick is an ER medical director who spent three years as his wife's unpaid chief marketing officer and, in his words, chief furniture officer. He now sees patients one day a week at Health and Healing Direct Primary Care with a panel capped near 50, mostly the dads of families already enrolled. He and Dr. Aimee Ostick paid off $550,000 in student debt in six years before opening.

Direct Primary Care Doctor Dr. Li is a Board Certified Emergency Medicine physician who opened Thrive Direct Care in Chicago, IL. Dr. Li...