Dr. Kyle Adams formed his LLC on his cell phone between urgent care patients, then opened Auburn Direct Primary Care with about ten people preenrolled and one patient at 9am on day one. He had already cleared $360,000 in student loans. He grew past 300 patients on a Facebook budget that never topped $200 a month, and he goes home at five.

Dr. Christina Doll spent 30 consecutive weeks of pregnancy on continuous IV fluids from a backpack, then got the lockdown alert in the parking lot after her six week postpartum checkup. She won a $10,000 Amber Grant, built her logo in Canva, and opened Revival Direct Primary Care in September 2021. Days later Hurricane Ida flooded the office. She switched to home visits and lost nobody.

A health system vice president told Dr. Kirsten Lin that physicians cannot be trusted to manage their own schedules. She and Dr. Natalie Gentile met at a DPC Summit, spent six months of weekends vaccinating independent clinicians and homebound patients, then launched Direct Care Physicians of Pittsburgh in January 2022, the first managed services organization built for Direct Primary Care.