By My DPC Story | April 2026 | Marketing in Direct Care Series Dr. Ashley Agan of Scottie ENT When most physicians think about marketing their private practice, they imagine expensive ad campaigns, billboards along the highway, or a social media strategy that feels more performative than authentic. Dr. Ashley Agan , otolaryngologist and founder of Scottie ENT in Dallas, Texas, took a different path entirely and it is working. In this episode of the My DPC Story podcast, Dr. A

Dr. Josh and Katherine Chow of Ohana Medical There is a version of DPC that a lot of physicians dream about when they first hear about this model. A small, physician-owned practice. A doctor who knows your name, answers your texts, and actually has time to sit with you. A space where the philosophy is to take care of the physicians and providers so they can take care of the patients. Dr. Josh Chow, DO found that version of DPC. He worked inside it for five and a half years. A

Your clinical training got you here. But running a thriving Direct Primary Care practice takes more than excellent medicine. You went to medical school to take care of patients. Not to reconcile payroll reports, chase down unpaid invoices, or stare at a profit-and-loss statement wondering if you're actually making money. And yet, here you are. If you've opened a Direct Primary Care practice, or you're seriously considering it, the clinical side probably isn't what keeps you u

(L to R) Drs. Shayne Poulin, Shannon Connolly, Amy Tressan of Open Arms Primary Care In December 2025, Dr. Shannon Connolly, Dr. Shayne Poulin, and Dr. Amy Tressan did not choose to leave their patients. Their patients were taken from them. Melody Health, the primary care practice where they had spent years building something they believed in - comprehensive, trauma-informed, reproductive health-integrated primary care - for one of Orange County's most underserved populations

Dr. Feneisha Franklin of Living Well Family Medicine What happens when a retiring doctor needs an exit and a burned-out physician needs a door? The story of Living Well Family Medicine offers a blueprint that the DPC movement increasingly needs. After ten years of corporate medicine across three different health systems, Dr. Feneisha Franklin had a decision to make. She could leave clinical medicine altogether, or she could find a different way to practice. What she found was